Week 3: Apply Search Engine Optimization (SEO) Apply Search Engine Optimization (SEO) INTRODUCTION Here in this unit of the Google Digital Marketing & E-commerce Professional Certificate for Coursera, you will learn to apply search engine optimization (SEO) techniques to make the online presence even more powerful. This includes strategies for website content that meets search … Read more

Week 4: Search Engine Marketing (SEM) and Display Advertisement Search Engine Marketing (SEM) and Display Advertisement INTRODUCTION This course is part of Google’s Digital Marketing and E-commerce Professional Certificate through Coursera. It shines on the benefits that one can get through Search Engine Marketing (SEM) and Display Advertising. The course enables the trainee to present … Read more

Week 1: Introduction to From Likes to Leads: Interact with Customers Online Introduction to From Likes to Leads Answers: Interact with Customers Online INTRODUCTION At the introduction to From Likes to Leads: Interact with Customers Online, part of Google Digital Marketing and E-commerce Professional Certificate program in Coursera, students will learn in detail about social … Read more

Week 2: Social Media Strategy, Planning, and Publishing Social Media Strategy, Planning, and Publishing INTRODUCTION Google’s Digital Marketing and E-commerce Professional Certificate via Coursera assists learners through an in-depth training module for facilitating the design and launch of successful social media marketing campaigns. The program will teach learners how to set specific goals, generate strategies, … Read more

Week 3: Listening and Engagement on Social Media Listening and Engagement on Social Media INTRODUCTION People are now able to listen actively on different social platforms, which makes it an imperative part of social media marketing. It often requires tracking daily public conversations to engage them in meaningful messages as customers of the business. Acting … Read more

Week 4: Social Media Analytics and Reporting Social Media Analytics and Reporting INTRODUCTION Social media analytics and reporting are indispensable aspects of an effective social media marketing program. They enable marketers to appreciate the behavior of their campaigns, measure their success, and identify the pieces of content their audience responds best to. Analytics enable marketers … Read more

Week 5: Paid Social Media Paid Social Media INTRODUCTION This course is part of the Google Digital Marketing & E-commerce Professional Certificate on Coursera and dives into the fifth core pillar of paid social media marketing. Paid advertising on social media is a significant part of reaching a wider audience and building awareness of one’s … Read more

Week 1: Introduction to Think Outside the Inbox: Email Marketing Introduction to Think Outside the Inbox: Email Marketing INTRODUCTION This is an introduction to a course called Result-oriented Email Marketing offered on Coursera, another part of the Google Digital Marketing & E-commerce Professional Certificate. It narrates the whole journey of understanding the benefits and challenges … Read more

Week 2: Types of Email Marketing Types of Email Marketing INTRODUCTION This course belongs to the Google Digital Marketing & E-commerce Professional Certificate program on Coursera. It will help you learn different types and techniques of email marketing. You get an analysis of common types of email marketing, such as acquisition emails, welcome emails, newsletters, … Read more

Week 3: Useful Tools for Email Marketing Useful Tools for Email Marketing INTRODUCTION The Google Digital Marketing & E-commerce Professional Certificate Program offered by Coursera enables students to learn all about email marketing. It is an in-depth program that addresses significant issues, including creating and segmenting email lists, writing attractive emails, studying email marketing channels … Read more