Week 3: Listening and Engagement on Social Media Listening and Engagement on Social Media INTRODUCTION People are now able to listen actively on different social platforms, which makes it an imperative part of social media marketing. It often requires tracking daily public conversations to engage them in meaningful messages as customers of the business. Acting … Read more
Week 4: Social Media Analytics and Reporting Social Media Analytics and Reporting INTRODUCTION Social media analytics and reporting are indispensable aspects of an effective social media marketing program. They enable marketers to appreciate the behavior of their campaigns, measure their success, and identify the pieces of content their audience responds best to. Analytics enable marketers … Read more
Week 5: Paid Social Media Paid Social Media INTRODUCTION This course is part of the Google Digital Marketing & E-commerce Professional Certificate on Coursera and dives into the fifth core pillar of paid social media marketing. Paid advertising on social media is a significant part of reaching a wider audience and building awareness of one’s … Read more
Week 1: Introduction to Think Outside the Inbox: Email Marketing Introduction to Think Outside the Inbox: Email Marketing INTRODUCTION This is an introduction to a course called Result-oriented Email Marketing offered on Coursera, another part of the Google Digital Marketing & E-commerce Professional Certificate. It narrates the whole journey of understanding the benefits and challenges … Read more
Week 2: Types of Email Marketing Types of Email Marketing INTRODUCTION This course belongs to the Google Digital Marketing & E-commerce Professional Certificate program on Coursera. It will help you learn different types and techniques of email marketing. You get an analysis of common types of email marketing, such as acquisition emails, welcome emails, newsletters, … Read more
Week 3: Useful Tools for Email Marketing Useful Tools for Email Marketing INTRODUCTION The Google Digital Marketing & E-commerce Professional Certificate Program offered by Coursera enables students to learn all about email marketing. It is an in-depth program that addresses significant issues, including creating and segmenting email lists, writing attractive emails, studying email marketing channels … Read more
Week 4: Collect and Analyze Email Campaign Data Collect and Analyze Email Campaign Data INTRODUCTION With the Google Digital Marketing & E-commerce Professional Certificate Program on Coursera, you will be taught how to collect and analyze data from your email campaigns. It comprises knowing the major metrics of email marketing such as open rate, click-through … Read more
Week 5: Run Your Own Email Campaign Run Your Own Email Campaign INTRODUCTION This course is designed to guide you on how to run a successful email marketing campaign of your own. Under the auspices of the Coursera Google Digital Marketing & E-commerce Professional Certificate, you will gain practical experience creating, managing, tracking, and completing … Read more
INTRODUCTION – Threats to Asset Security In this immersive course on the subject, participants learn the numerous threats compromising the security and privacy regimented for digital assets. Learning involves delving into the methods and techniques used by the cybercriminals to put the assets into their targeting sites. Participants will develop a rich insight into how … Read more
INTRODUCTION – Security Frameworks and Controls In this course, a student will look into security frameworks and controls and an exhaustive understanding of all the elements within the confidentiality, integrity, and availability (CIA) triad. Open Web Application Security Project (OWASP) key principles show the best ways to protect applications and systems in the industry. Here, … Read more