Week 1: Introduction to Make the Sale: Build, Launch, and Manage E-commerce Stores Introduction to Make the Sale: Build, Launch, and Manage E-commerce Stores INTRODUCTION Coursera offers a full introduction to e-commerce through the Google Digital Marketing and E-commerce Professional Certificate. Sales and other aspects of e-commerce stores are covered by the course. It also … Read more
Week 3: Digital Marketing and E-commerce Strategy DIGITAL MARKETING AND E-COMMERCE STRATEGY INTRODUCTION Google Digital Marketing and E-Commerce Professional Certificate program is a Coursera integrated program that offers the comprehensive view of steps following the making of a digital marketing strategy that is charged for Digital Marketing and E-Commerce Strategy. The program encompasses items such … Read more
Week 2: The Customer Journey and The Marketing Funnel The Customer Journey and The Marketing Funnel INTRODUCTION Digital marketing along with e-commerce activities form an integral part of a successful business establishment. It would start with awareness and end with loyalty, just like the customer journey, which includes all the steps the customer goes through … Read more
Week 1: Introduction to Foundation of Digital Marketing & E-commerce Introduction to Foundation of Digital Marketing & E-commerce INTRODUCTION This is a complete certification course from Coursera for anyone who wants to start working in digital marketing or eCommerce. This guide is an overview of Coursera’s Google Digital Marketing and E-Commerce Certificate program that arms … Read more
Week 2: Understand Search Engine Optimization (SEO) Understand Search Engine Optimization (SEO) INTRODUCTION This Coursera modules of Google Digital Marketing & E-commerce Professional Certificate will lead you into the very basics of Search Engine Optimization (SEO). You will learn the workings of the Google Search engine, factors determining the ranking of websites, along with keyword … Read more
Week 3: Apply Search Engine Optimization (SEO) Apply Search Engine Optimization (SEO) INTRODUCTION Here in this unit of the Google Digital Marketing & E-commerce Professional Certificate for Coursera, you will learn to apply search engine optimization (SEO) techniques to make the online presence even more powerful. This includes strategies for website content that meets search … Read more
Week 4: Search Engine Marketing (SEM) and Display Advertisement Search Engine Marketing (SEM) and Display Advertisement INTRODUCTION This course is part of Google’s Digital Marketing and E-commerce Professional Certificate through Coursera. It shines on the benefits that one can get through Search Engine Marketing (SEM) and Display Advertising. The course enables the trainee to present … Read more
Week 1: Introduction to From Likes to Leads: Interact with Customers Online Introduction to From Likes to Leads Answers: Interact with Customers Online INTRODUCTION At the introduction to From Likes to Leads: Interact with Customers Online, part of Google Digital Marketing and E-commerce Professional Certificate program in Coursera, students will learn in detail about social … Read more
Week 2: Social Media Strategy, Planning, and Publishing Social Media Strategy, Planning, and Publishing INTRODUCTION Google’s Digital Marketing and E-commerce Professional Certificate via Coursera assists learners through an in-depth training module for facilitating the design and launch of successful social media marketing campaigns. The program will teach learners how to set specific goals, generate strategies, … Read more
Week 3: Listening and Engagement on Social Media Listening and Engagement on Social Media INTRODUCTION People are now able to listen actively on different social platforms, which makes it an imperative part of social media marketing. It often requires tracking daily public conversations to engage them in meaningful messages as customers of the business. Acting … Read more