Week 2: Learn About Online Stores
LEARN ABOUT ONLINE STORES INTRODUCTION
Google Digital Marketing & E-commerce Professional Certificate by Coursera is the full package for an overview about online stores, including Shopify. This course is featured to let the learners know how to create and design an online store as well as how to be successful in terms of selling goods online when added and updated on the go. You’ll learn also some important tips on how to optimize your e-commerce store to give the customers experience, thus boosting sales conversion rates.
You substantiate it through the program by setting up a sample Shopify store and posting many product listings, which helps to practice what you learnt during the studies. Once enrolled in this certificate program, you stand to attain the status of a certified e-commerce expert and thus be equipped to sell online with confidence.
Learning Outcomes:
- Identify e-commerce stores and platforms, and how they function.
- Compare types of e-commerce stores between each other.
- Effective use of the basic features of Shopify.
- Simulate a mock e-commerce store on Shopify.
- Thus you create an opportunity to test your knowledge in practice, by setting up a mock Shopify store, creating product listings, etc.; thereby completing this certificate program gives you their stamp of approval.
TEST YOUR KNOWLEDGE: E-COMMERCE PLATFORMS
1. Fill in the blank: _____ allows businesses to do things like add and update products, manage customer orders, receive payments, handle shipping and fulfillment, and more—all in one place.
- A search engine platform
- An e-commerce platform (Correct)
- An on-demand platform
- An internet platform
Correct: An eCommerce platform brings all parts of online selling into one place for business management; here, adding products, updating products, managing customer orders, payments, shipment, and fulfillment are just the few important pieces in this complicated but integrated puzzle of online selling.
2. Which of the following are ways Shopify makes it easy for businesses to have an online store? Select all that apply.
- Shopify offers an all-in-one solution for businesses of all sizes. (Correct)
- Shopify’s software is designed to be user-friendly, with no coding or developer knowledge necessary. (Correct)
- Shopify provides multiple plans businesses can choose from based on their budget and other needs. (Correct)
- Shopify offers support in building out a brick-and-mortar location for its customers.
Correct: Shopify is a convenient one-stop solution for businesses of any size to get their online stores established and managed. It provides multiple plans for several budgets and business needs. Moreover, the user-friendly software provided by Shopify works without coding or developer know-how, thereby making it accessible to all.
3. Which of the following are features that Shopify offers? Select all that apply.
- Payment processing (Correct)
- 24/7 support (Correct)
- Analytics and reporting (Correct)
- Delivery services
Correct: Shopify’s features include several things its more than one customer support 24/7, analytic and report tool, and safe payment systems.
4. What is an e-commerce store?
- A collection of links to other pages within a website
- A store that sells its products online (Correct)
- A website designed and developed so that people with disabilities can use it
- A website that allows people to barter and trade goods and services without any financial transactions
Correct: The e-commerce store is the platform where businesses can sell their products online. Customers browse items, add them to a virtual shopping cart, and then proceed with their purchases using an online payment mechanism.
5. What are the advantages of open-source platforms? Select all that apply.
- Endless customization options (Correct)
- Built-in templates and user-friendly software
- An all-in-one solution
- Complete control over a website’s design and function (Correct)
Correct: Secondly, they offer businesses a whole lot of freedom concerning how their e-commerce store can be made or how it can function, along with providing limitless possibilities of customization.
6. What is Shopify?
- It is a web-based software platform available only to those selected to enroll.
- It is a SaaS e-commerce platform that allows companies to sell their products online to customers worldwide. (Correct)
- It is a platform that allows the user to access and edit the original source code.
- It is a platform that can impact how well the store performs in online searches.
Correct: Shopify is an e-commerce SaaS, allowing companies to market their products through a worldwide online platform. Businesses can create customizable online stores with an integrated third-party sales channel, such as Google and Amazon, or simply add e-commerce features to their existing website.
MAKE THE SALE: BUILD LAUNCH AND MANAGE E-COMMERCE STORES WEEKLY CHALLENGE 2
1. Which of the following is a store that allows customers to search or browse for products, add them to a virtual shopping cart, and pay for their purchase online?
- E-commerce store (Correct)
- Specialty store
- Brick-and-mortar store
- Warehouse store
2. Which of the following are basic elements that customers can expect to find on almost any e-commerce site they visit? Select all that apply.
- Home page (Correct)
- Calendar
- Navigation bar (Correct)
- Product detail pages (Correct)
3. Fill in the blank: When a website is ____ that means it has been specifically designed to work on all types of devices, including computers, mobile phones, and tablets.
- impassive
- sensitive
- reactive
- responsive (Correct)
4. Fill in the blank: Shopify, WooCommerce, and Magento are all examples of _____.
- Tweets
- brick-and-mortar stores
- e-commerce platforms (Correct)
- hashtags
5. Which of the following software allows the user to access and edit the original source code?
- Ransomware
- Malware
- Wilderness software
- Open-source software (Correct)
6. Which of the following is a web-based software available on a subscription basis?
- Quoit software
- Software-as-a-Service (Correct)
- Napiform software
- Rullion software
7. Fill in the blank: The URL or web address for a website, such as http://www.example.com is called a _____.
- host
- domain (Correct)
- hyperlink
- browser
8. Which of the following can be done in the marketing dashboard of a Shopify account? Select all that apply.
- Ability to automate campaigns to display ads and send messages based on customer behavior (Correct)
- Ability to create discounts that apply automatically to a customer’s cart (Correct)
- Ability to review an overview of key metrics like total sales, conversion rate, and average order value X
- Ability to create campaigns for ads, email, social media, and other marketing channels (Correct)
9. Which of the following would a company need to create a Google Merchant Center account?
- A team member with technical coding skills
- At least one existing Google account (Correct)
- A verified website and business (Correct)
- Up-to-date product data on their e-commerce store, including pricing, availability, and shipping information
10. While building a Shopify account, where can a user go if they do not find the sales channel they want in their list?
- Apple Store
- Amazon Appstore
- Shopify App Store (Correct)
- Microsoft App Store
11. Which of the following can be done through an e-commerce platform? Select all that apply.
- Processing, shipping, and handling (Correct)
- Receiving payments (Correct)
- Interacting with customers face-to-face
- Adding and updating products (Correct)
12. Which of the following website features provides information about a specific item sold in an online store?
- Home page
- Search page
- Product detail page (Correct)
- Digital shopping cart
13. Video captions are an example of which of the following e-commerce website features?
- Web accessibility (Correct)
- Website branding
- Mobile-friendly design
- Quality content
14. Which of the following software allows the user to access and edit the original source code?
- Wilderness software
- Ransomware
- Malware
- Open-source software (Correct)
15. Which of the following is a web-based software available on a subscription basis?
- Software-as-a-Service (Correct)
- Napiform software
- Quoit software
- Rullion software
16. Fill in the blank: _____ is a brief written description of an image that helps screen readers and search engines understand what is shown in the image.
- Alt text (Correct)
- SKU
- Product description
- Meta description
17. Which of the following are characteristics of a good product description? Select all that apply.
- Explains the image or video of the product
- Tells the customer how the product can meet their needs (Correct)
- Describes the basic features of the product (Correct)
- Includes bullet points for the features (Correct)
18. Which tool allows advertisers to upload their store and product data to Google and make it available for Shopping ads and other Google services?
- Google Merchant Center (Correct)
- Google Sheets
- Google Slides
- Google Drawings
19. Fill in the blank: A store that sells its products online is called _____.
- a consignment store
- a franchise
- a convenience store
- an e-commerce store (CORRECT)
Correct: Correct
20. Which of the following are reasons adding multiple sales channels is good for a business? Select all that apply.
- It makes a website user-friendly, with no coding or developer knowledge necessary
- It offers an all-in-one solution for businesses of all sizes
- It helps a store promote and sell products, manage orders, and track inventory all in one place (CORRECT)
- It helps a business reach more customers (CORRECT)
Correct: Correct
21. Which of the following means that a website or mobile app is designed and developed so that people with disabilities can use it?
- Fast load times
- Web accessible (CORRECT)
- Browser consistency
- Mobile compatible
Correct: Correct
22. Imagine a shoe retailer is ready to open an online store. What should they use to create their shop?
- A blog
- A listicle
- A newsletter
- An e-commerce platform (CORRECT)
Correct: Correct
23. Which of the following are advantages to open-source software? Select all that apply.
- No coding skills necessary
- All-in-one solution with hosting, security, and customer service
- Endless customization options (CORRECT)
- Complete control over a website’s design and function (CORRECT)
Correct: Correct
Correct: Correct
24. Which of the following are advantages to Software-as-a-Service (SaaS)? Select all that apply.
- Complete control over a website’s design and function
- Built-in templates for e-commerce stores (CORRECT)
- User-friendly software that works without coding skills (CORRECT)
- All-in-one solution with hosting, security, and customer service (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
25. Fill in the blank: _ is a unique code that retailers use to identify a product and helps the retailer track inventory and sales numbers.
- It lets businesses pay separately for a web hosting service.
- It is an all-in-one solution that provides hosting, security, and customer service. (CORRECT)
- It integrates with all third-party apps or shopping channels.
- It offers businesses complete control over the design and functionality of a website.
26. Which of the following can be done in the discounts section of a Shopify account? Select all that apply.
- Create campaigns for ads, email, social media, and other marketing channels
- Create discounts to manage promotions (CORRECT)
- Apply discounts to a customer’s order when they enter the discount code at checkout (CORRECT)
- Create discounts that apply automatically to a customer’s cart (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
27. Which of the following are benefits of the Google Merchant Center? Select all that apply.
- Provides the user access to original source code
- Allows users to review capabilities for online products (CORRECT)
- Provides accurate Google Shopping listings (CORRECT)
- Offers simple Google AdWords integration (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
28. What is the purpose of adding multiple sales channels in Shopify?
- data analysis
- data collection
- data normalization (CORRECT)
- data aggregation
29. Which of the following are e-commerce platforms? Select all that apply.
- Floricomous
- Squarespace (CORRECT)
- Wix (CORRECT)
- BigCommerce (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
30. Which of the following are disadvantages to open-source software? Select all that apply.
- There are limits on customization
- There are additional costs involved, such as web development (CORRECT)
- The software requires coding and technical skills (CORRECT)
- There are separate fees for web hosting (CORRECT)
Correct: Correct
Correct: Correct
Correct: Correct
31. A marketer creates a page that includes a description of a business and its products. The page serves as a central connection point on the website. What e-commerce website element does this refer to?
- Home page (CORRECT)
- Product page
- Navigation page
- Shop page
32. What does it mean if an e-commerce store is accessible?
- The website is designed and built to be accessible to people with disabilities at specific times.
- The website is designed to sell products that people with disabilities can easily access.
- The website is designed to allow people with disabilities to use and navigate the site effectively. (CORRECT)
- The website is designed to work on all types of devices, including computers, mobile phones, and tablets.
33. What advantage of SaaS should a business consider when searching for an e-commerce platform?
- They only use a single tool to monitor, detect, and analyze events.
- They only use detection and management tools during incident investigations.
- They only use documentation tools for incident response tasks.
- They use a combination of different tools for various tasks. (CORRECT)
34. As a marketer uploads an image they add a brief written description. This description helps screen readers and search engines understand what is in the image. What feature did the marketer add to the page?
- Description text
- Image ID
- Alt text (CORRECT)
- Alt images
35. How can an e-commerce business sell its products on Shopify in multiple places?
- Add multiple accounts
- Add multiple target audiences
- Add multiple sales channels (CORRECT)
- Add multiple payment methods
36. A business uses Shopify to sell products to customers online. Shopify is an example of what type of solution?
- All security incidents are events, but not all events are security incidents. (CORRECT)
- Security incidents and events are the same.
- Security incidents and events are unrelated.
- All events are security incidents, but not all security incidents are events.
37. An e-commerce business hired a web developer to edit original code and fully customize and create its e-commerce store. What type of e-commerce platform are they likely using?
- Retail application e-commerce platform
- Open-source e-commerce platform (CORRECT)
- SaaS e-commerce platform
- Content management e-commerce platform
38. When enabling payments on Shopify, why would you select several payment methods?
- It offers more security and allows customers to skip the checkout process.
- It offers customers reduced prices and encourages them to purchase more items.
- It allows customers to choose their preferred option and simplifies the checkout process. (CORRECT)
- It offers customers free shipping when paying in installments.
39. A business registers with the Google Merchant Center. How does this decision benefit their company?
- It provides hosting, security, and customer service with Google Shopping.
- It is available on an affordable subscription basis.
- It provides access to original source code.
- It increases product visibility with accurate Google Shopping listings. (CORRECT)
40. What is the primary purpose of a navigation bar that appears at the top of an e-commerce website?
- To help customers find the section of a website that will be most useful for them (CORRECT)
- To display images, specifications, and reviews about a product
- To display company information, team members, and contact information
- To allow customers to search for and find results from the website
41. An e-commerce business has a responsive website. How does this website design principle affect customers?
- It allows customers with a disability to navigate the website easily.
- It informs customers about a product’s description, specifications, and reviews.
- It allows an easy and efficient customer experience, regardless of screen size. (CORRECT)
- It links customers to popular products they are interested in.
42. A business would like to use an e-commerce platform to create a custom online store. Which of the following options should they consider?
- Adobe Photoshop
- Mailchimp
- WooCommerce (CORRECT)
- Salesforce
43. Which of the following are disadvantages to Software-as-a-Service (SaaS)? Select all that apply.
- Coding skills necessary
- Payment methods may be limited (CORRECT)
- Integration may be limited (CORRECT)
- Customization may be limited (CORRECT)
44. A marketer uses an e-commerce platform to update products and manage customer orders. What additional capabilities does the platform offer the marketer?
- Interact with customers in person and exchange store products
- Keep and sell products in a physical store
- Receive payments and handle shipping and fulfillment (CORRECT)
- Pay rent, utilities, and employee salaries
45. Which of the following website features provides information about a specific item sold in an online store?
- Digital shopping cart
- Search page
- Product detail page (CORRECT)
- Home page
46. What is the function of a domain for an e-commerce store?
- Customers use it to identify a unique product.
- It describes an image on a product page.
- It displays a store’s payment options.
- Customers use it to find the store online. (CORRECT)
47. Which of the following can be done in the marketing dashboard of a Shopify account? Select all that apply.
- Ability to review an overview of key metrics like total sales, conversion rate, and average order value
- Ability to create discounts that apply automatically to a customer’s cart
- Ability to create campaigns for ads, email, social media, and other marketing channels (CORRECT)
- Ability to automate campaigns to display ads and send messages based on customer behavior (CORRECT)
48. Which of the following would a company need to create and publish a Google Merchant Center account? Select all that apply.
- A team member with technical coding skills
- Up-to-date product data on their e-commerce store, including pricing, availability, and shipping information (CORRECT)
- At least one existing Google account (CORRECT)
- A verified website and business (CORRECT)
49. What type of store should a business consider if it wants to sell its products online?
- A click-and-shop store
- An e-commerce store (CORRECT)
- A warehouse store
- A physical store
50. An e-commerce website includes video captions and screen readers to help people with disabilities navigate the site. What website feature do these tools enable?
- Web permission
- Web accessibility (CORRECT)
- Web responsiveness
- Web functionality
51. What is the typical process for purchasing products from an e-commerce store?
- Search or browse for products, select items, and visit a physical store to pay for the purchase
- Search or browse for products, add them to a virtual shopping cart, and pay for the purchase online (CORRECT)
- Create custom products online, add them to the shopping cart, and pay for the purchase online
- Compare products to other stores’ products, select the best option, order, and pay in person when the order arrives
LEARN ABOUT ONLINE STORES CONCLUSION
This blog takes you through understanding Shopify as an e-commerce platform alongside how to set up product listings for items intended for sale; that is, it looks at organic strategies to optimize those listings. Now, the time has come where you have to get practical and set up a mock Shopify store on Coursera.
You will get to build your little store on the net using all the knowledge you’ve gained through this course. So be a part of those learning experiences at Coursera today; the very first step towards having your own shop gets off the ground!