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Week 3: Prepare for Jobs in Digital Marketing and E-commerce
Prepare for Jobs in Digital Marketing and E-commerce INTRODUCTION
This course has specifically modified to bring about changes in your profession to a Digital Marketing and E-commerce career. Belonging to Coursera’s Google Digital Marketing and E-commerce Professional Certificate Program, it contains four courses, which try to provide learners with all essential skills and knowledge related to this area.
Alongside all these, the program emphasizes the need to device portfolios that help students succeed in securing jobs in digital marketing upon graduation. Practical experience gained from simulated and other real-life experiences will enhance your skills in developing Google-led campaigns, boosting online visibility using SEO, SEM, social channels, creating user-friendly sites, analyzing data to inform decisions, and refining job-seeking skills like interview techniques, among others.
Learning Objectives:
- Prepare using the portfolio scenario to prepare for job interviews.
- Find, apply, and prepare for interviews and jobs.
- Build a professional portfolio and resume to present to potential employers.
- Understand what a portfolio is, how to create and present one.
- Learn strategies for how to find, apply for and win job interviews.
TEST YOUR KNOWLEDGE: THE INTERVIEW PROCESS
1. Fill in the blank: A _____ is typically a fast-paced meeting conducted over a phone call or video chat.
- preliminary interview (Correct)
- follow-up interview
- working interview
- closing interview
Correct: Often, a very fast and shallow type of interview which takes place over a phone call or video conference.
2. Fill in the blank: A _____ is typically an in-depth meeting that may feature members of the team that you will be working with.
- recruiter interview
- follow-up interview (Correct)
- preliminary interview
- closing interview
Correct: A panel interview usually happens after a one-on-one interview and is a more comprehensive interview that allows people from your team to interview you.
3. Which of the following are benefits of doing pre-interview research? Select three.
- Shorten the time it takes to do the interview
- Gather information to use during the application and interview process (Correct)
- Discover if a company is aligned with your values (Correct)
- Learn about a company’s positive or negative reputation (Correct)
Correct: Use insights from your pre-interview research in your cover letter, resume, and interview. This preparation shows the employer that you are really serious about the position. Besides, pre-interview research can help you decide whether the company matches your values and allows you to judge its reputation, positive or otherwise.
Correct: Pre-interview study would tell you whether the values of the organization are compatible with yours, thus enabling you to make a decision whether or not this is a good company for you. If their values do not align with yours, you will opt not to pursue it. That research will also tell you a little about the company’s reputation-good or bad-and glean useful information for furthering your application and interview responses.
Correct: Reviews and testimonials of someone else are an access to view the working experiences within a company. Understand what they have as an achievement and probably some of the drawbacks of the organization. This research shows how superb that opportunity is in well understanding their values and brings useful information to work on enhancing your application and interview answers.
4. Which of the following are steps to do pre-interview research? Select three.
- Explore the position’s requirements. (Correct)
- Start to practice answering questions the day of the interview.
- Gather knowledge about the company and its products or services. (Correct)
- Determine common interview questions that may be asked. (Correct)
Correct: This will give you a deep insight into the job requirements as you lay your eyes on the job description. Apart from all these, one can also talk to a person who has worked doing this same work or similar one to gain comprehension on the role. In addition, some other important steps that must be taken include researching the company for which one is applying and trying to gather all the common interview questions that may be asked.
Correct: The official site of the company is useful for acquiring certain information such as its values, milestones, and work culture. In addition, sift through the requirements of the position and research commonly asked questions about the interview for further preparation.
5. What is an edited collection of an individual’s best projects intended to showcase work experience, style, or methods?
- Profile
- CV
- Portfolio (Correct)
- Resume
Correct: Of course, a portfolio is a fine collection of some of the individual’s best projects, intended to showcase a person’s experience, style, and techniques.
6. Which of the following are included in the STAR method? Select all that apply.
- Strategy
- Task (Correct)
- Action (Correct)
- Result (Correct)
Correct: STAR stands for Situation, Task, Action, and Result. It can be understood as the structure for answers to behavioral interview questions. This clearly defines how a candidate should describe how a certain situation was handled.
Satisfaction Guaranteed: Develop Customer Loyalty Online WEEKLY CHALLENGE 3
1. Which of the following statements regarding how to present a portfolio is true? (Check Question #19, Similar Question)
- There is one best form to present a portfolio.
- You can create printed documents on Google Docs, Canva, or Adobe InDesign. (Correct)
- You can create a slideshow presentation with Wix or Google Sites.
- Websites typically take more time to create than slideshow presentations.
2. Which document to secure employment provides a full history of an applicant’s academic credentials and professional experience?
- Resume
- Application
- Cover letter
- Curriculum Vitae (CV) (Correct)
3. Which of the following are sections commonly found in resumes? Select all that apply.
- Education and training (Correct)
- Demographics
- Skills (Correct)
- Personal information (Correct)
- Experience (Correct)
4. What interview is more in-depth and will likely feature members of the team you will be working with?
- Exit interview
- Preliminary interview
- Follow-up interview (Correct)
- Screening interview
5. As someone who is doing pre-interview research, you gather knowledge about the company and its products and services. Which task is involved with this pre-interview research step?
- Compare information from different online sources until you get a general idea of the most commonly asked questions.
- Visit the company’s website to learn more about their values, achievements, and company culture. (Correct)
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Get a family member or friend to help you practice for your interview by asking you questions.
6. hich of the following is true when building rapport with interviewers?
- Share your interests and experiences while also being professional and respecting personal boundaries. (Correct)
- Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
- Allow the interviewer to ask all the questions.
- Learn about the company’s culture after the interview ends.
7. During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?
- Task
- Situation (Correct)
- Result
- Action
8. When delivering your elevator pitch, you say, “Hi, I have been an office administrator for a small medical office for over four years. In my role, I prepare payroll, provide customer service, and manage the business’s marketing.” This represents which section of the elevator pitch?
- Interest in the company
- Introduction (Correct)
- Excitement and passion
- Applicable part of background
9. Which best describes a role as a specialist? Select all that apply.
- Role as a digital marketer, content strategist, or e-commerce digital strategist
- Multifaceted role that allows for experience in many different areas
- Role within a specific field such as SEO, social media, or email marketing (Correct)
- Role focuses on a singular aspect of either digital marketing or e-commerce (Correct)
10. What work environment is for self-employed individuals that are not necessarily committed to a particular employer long-term?
- Agency
- In-house
- Freelance (Correct)
- Internship
11. Which one to two page document to secure employment provides an applicant’s background, skills, and accomplishments?
- Resume (Correct)
- Application
- Curriculum Vitae (CV)
- Cover letter
12. Which of the following are tips when creating a work portfolio? Select all that apply.
- Leave out mistakes and only feature successes.
- Organize your projects. (Correct)
- Highlight transferable skills. (Correct)
- Summarize each project’s goals and outcomes. (Correct)
13. What typically makes a follow-up interview different from a preliminary interview?
- More in-depth, formal, and features team members (Correct)
- More in-depth, informal, and features a recruiter
- More fast paced, informal, and features team members
- More fast paced, formal, and features a recruiter
14. Which of the following is true when building rapport with interviewers?
- Learn about the company’s culture after the interview ends.
- Allow the interviewer to ask all the questions.
- Before the interview, review the interviewer’s professional background online. (Correct)
- Be casual and avoid using professional language.
15. During an interview, you answer a question by saying, “In three months, we were able to add over 200 new followers. Several customers said they discovered the company on the social media platform I posted on.” Which STAR method step does this dialogue represent?
- Task
- Situation
- Action
- Result (Correct)
16. When delivering your elevator pitch, you say, “I have increased my marketing skills in several ways. I have overseen brochure creation, managed the company’s online reputation, and sent out promotional emails.” This represents which section of the elevator pitch?
- Interest in the company
- Applicable part of background (Correct)
- Introduction
- Excitement and passion
17. Which best describes a role as a generalist? Select all that apply.
- Role as a digital marketer, content strategist, or e-commerce digital strategist (Correct)
- Role focuses on a singular aspect of digital marketing or e-commerce
- Multifaceted role that allows for experience in many different areas (Correct)
- Role within a specific field such as search engine optimization (SEO), social media, or email marketing
18. What workplace supports an internal team of employees that handle marketing and e-commerce needs for a specific product or service?
- Internship
- Agency
- Freelance
- In-house (Correct)
19. Which of the following statements regarding how to present a portfolio is true? (Check Question #1, Similar Question)
- Portfolios typically only contain paintings or photographs.
- There is one best form to present a portfolio.
- Portfolio websites can be created using website builders like Google Sites or Wix. (Correct)
- Websites typically take more time to create than slideshow presentations.
20. Which of the following are benefits of doing pre-interview research? Select all that apply.
- You speed up the interview and hiring process.
- You determine if a company is aligned with your own interests and goals. (Correct)
- You can reference what you learned in your cover letter and interview. (Correct)
- You learn about a company’s positive or negative reputation. (Correct)
21. Which of the following is true when building rapport with interviewers?
- Before the interview, get to know the interviewer by reviewing their social media pages and other non-work related online activities.
- Share things about yourself, while also being professional and respecting personal boundaries. (Correct)
- Learn about the company’s culture after the interview ends.
- Allow the interviewer to ask all the questions.
22. When delivering your elevator pitch, you say, “I have the most fun and am most passionate when I am using my creativity to make marketing materials. I also feel so fulfilled when a new customer discovers the business through our marketing.” This represents which section of the elevator pitch?
- Introduction
- Interest in the company
- Show excitement (Correct)
- Applicable part of background
23. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?
- In-house
- Internship
- Freelance
- Agency (Correct)
24. What workplace often operates independently from the business that they have been hired for, takes on many clients, and likely will not have the final decision of assignment direction?
- In-house
- Internship
- Freelance
- Agency (Correct)
25. Fill in the blank: A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.
- Resume (CORRECT)
- application
- cover letter
- curriculum vitae (CV)
Correct: Correct
26. What interview is typically a fast paced meeting conducted over a phone or video chat?
- Exit interview
- Follow-up interview
- Preliminary interview (CORRECT)
- Panel interview
Correct: Correct
27. When searching for a role, what aspects may be specific to e-commerce and not to digital marketing? Select all that apply.
- Focuses on marketing products and services on online platforms
- Focuses on creating emails, social media posts, and videos to gain attention of potential customers
- Focuses on buying and selling products online using the internet (CORRECT)
- Focuses on rewards programs, Google Ads campaigns, and website maintenance (CORRECT)
Correct: Correct
Correct: Correct
28. During an interview, you answer a question by saying, “I was asked to help plan and post two times a week to a social media platform. My goal was to reach more potential customers.” Which STAR method step does this dialogue represent?
- Action
- Task (CORRECT)
- Result
- Situation
Correct: Correct
29. Which of the following statements regarding how to present a portfolio is true?
- There is one best form to present a portfolio.
- Websites are typically faster to create than slideshow presentations.
- Printed documents can be submitted to online resume portals.
- You can create printed documents on Google Docs, Canva, or Adobe InDesign. (CORRECT)
30. An applicant creates a resume that includes their experience, personal information, education, and training. What additional information should they add to their resume?
- Projects and supporting images
- Skills related to the role they are applying for (CORRECT)
- References from previous employers
- Their social media usernames
31. A candidate is invited to attend a follow-up interview. What are some common characteristics of a follow-up interview?
- A follow-up interview is usually in-depth, formal, and conducted over the phone by a recruiter.
- A follow-up interview is usually in-depth and formal, with additional team members attending. (CORRECT)
- A follow-up interview is usually a fast-paced meeting conducted over the phone or via video chat.
- A follow-up interview is usually fast-paced and casual, with one person interviewing the candidate.
32. The third step in pre-interview research is to determine common interview questions that may be asked. What does this step involve?
- Search for news articles and reviews related to the company, its employees, salaries, and offerings. (CORRECT)
- Get a family member or friend to help you practice for your interview by asking you questions.
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Visit the company’s website to learn more about their values, achievements, and company culture.
33. Which of the following is true when building rapport with interviewers?
- Learn about the company’s culture after the interview ends.
- Before the interview, review the interviewer’s professional background online. (CORRECT)
- Allow the interviewer to ask all the questions.
- Be casual and avoid using professional language.
34. Which of the following is an example of showing excitement when delivering an elevator pitch?
- “I have strengthened my skills by exploring new responsibilities in social media management while overseeing several email campaigns.”
- “I love working with a team and collaborating to create interesting concepts. Getting to know my colleagues and learning about their work inspires and motivates me.” (CORRECT)
- “I have been a social media coordinator for three years. I create social media content and maintain a consistent brand presence across social media platforms such as LinkedIn.”
- “I have been a graphic designer for over two years. In my role, I create designs for social media posts, newsletters, and brochures.”
35. A marketer focuses on one aspect of digital marketing, specifically email marketing. What marketing role does this best describe?
- An executive role
- A generalist role
- A specialist role (CORRECT)
- A freelancer role
36. Which of the following is true about printed documents as portfolios?
- Printed documents are convenient and portable but cannot be submitted to online resume portals. (CORRECT)
- Printed documents are easy to create and allow employers to conveniently access an applicant’s work online.
- Printed documents can be created using presentation software like Microsoft PowerPoint or Google Slides.
- Printed documents allow employers to select links to view the applicant’s different projects.
37. An applicant submits their resume as part of the hiring process. What is a resume?
- A visual description of the projects an applicant completed in their career
- An in-depth history of an applicant’s academic credentials and professional experience
- A one to two-page document that presents an applicant’s background, skills, and accomplishments (CORRECT)
- Graphics, supporting material, and examples of an applicant’s professional history
38. After securing an interview with a company, a candidate determines if the company aligns with their interests and goals. What is this process an example of?
- Post-interview research
- Interview testing
- Pre-interview research (CORRECT)
- Employer prospecting
39. Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer?
- Find their profiles on non-work-related social media pages
- Send the interviewer a list of questions
- Find someone in a similar role and assume the same about the interviewer
- Visit the company’s website and About page (CORRECT)
40. As an entry-level digital marketer, you create an elevator pitch. What should you include about your background in your elevator pitch?
- Why you no longer work at your previous company
- The part of your background that applies to the job opportunity (CORRECT)
- The reason you started working in your industry
- Your entire professional background
41. Which of the following are benefits of doing pre-interview research? Select all that apply.
- You speed up the interview and hiring process.
- You can reference what you learned in your cover letter and interview. (CORRECT)
- You determine if a company is aligned with your own interests and goals. (CORRECT)
- You learn about a company’s positive or negative reputation. (CORRECT)
42. A candidate is invited to attend an interview. Members of the team they would work with will attend this interview. What type of interview are they likely attending?
- An exit interview
- A follow-up interview (CORRECT)
- A preliminary interview
- A screening interview
43. A candidate is interested in learning more about a company and its products and services. What research is typically involved in this pre-interview step?
- Finding recent news articles related to the company (CORRECT)
- Finding employees in a similar role
- Finding commonly asked interview questions
- Finding a detailed job description
44. Before an interview, you visit LinkedIn to learn more about the interviewer and their background. What else can you do to learn more about the interviewer?
- Find their profiles on non-work-related social media pages
- Visit the company’s website and About page (CORRECT)
- Find someone in a similar role and assume the same about the interviewer
- Send the interviewer a list of questions
45. During an interview, you answer a question by saying, “I developed a social media campaign for the new online store. My goal was to draw traffic to the new site and attract a new audience.” What did you do according to the STAR method?
- Discuss the action
- Introduce the situation
- Describe the task (CORRECT)
- Explain the result
46. Which of the following is true about freelancing?
- Freelancers typically work with one company.
- Freelancers are typically specialists in one field.
- Freelancers are typically employed long-term.
- Freelancers typically work with multiple companies. (CORRECT)
47. Which of the following is true about website portfolios?
- Website portfolios create a professional appearance but may require advanced knowledge or more preparation time. (CORRECT)
- Website portfolios can be created using an application like Google Docs, Canva, or Adobe InDesign.
- Website portfolios can be created using presentation software like Microsoft PowerPoint or Google Slides.
- Website portfolios are portable but cannot be submitted to online resume portals.
48. A marketer has experience in many different areas and works in a multifaceted role. What marketing role does this best describe?
- A freelancer role
- A generalist role (CORRECT)
- An executive role
- A specialist role
49. An applicant submits their CV as part of the hiring process. What is included in a CV?
- A short history of an applicant’s hobbies and interests
- Supporting material, graphics, and examples of an applicant’s professional history
- A complete history of an applicant’s academic credentials and professional experience (CORRECT)
- A one to two-page document that provides an applicant’s background, skills, and accomplishments
Prepare for Jobs in Digital Marketing and E-commerce CONCLUSION
You have now reached the point in this capstone course when you will be called to apply the knowledge and skills you have acquired throughout the program in authentic participation in various activities of interaction with core elements.
In addition to elevating your technical proficiency, you will also acquire soft skills for the workplace, work on your CV, and prepare for job interviews. By the end of this course, therefore, you will be ready and in good spirits to launch your coding career. Start today on Coursera!